Directors to Watch 2024: Elena Nuñez Cooper

Private Company Director‘s Directors to Watch 2024 highlights 24 significant and diverse directors who have contributed to and will continue to expand ongoing dialogue on board best practices and corporate governance excellence.


Elena Nuñez Cooper

PCT Family Office

Elena Nuñez Cooper is the CEO and founder of Ascend PR & Family Office Advisory, serving family offices and private equity firms. She consults on SPACs, leadership development, risk management, and corporate and family governance. 

Nuñez Cooper serves as an independent director for the PCT Family Office. For nearly three years, she served on the board of and chaired the IT marketing committee at ZeroNox Inc., a $255 million off-road electric vehicle company. 

Nuñez Cooper has been featured in Fortune and The New York Post. She is a columnist and speaker, having spoken at Stanford Graduate School of Business, HalBar Family Office Summit and the Busch School of Business. She previously served on the board of Cameron School of Business at the University of St. Thomas in Houston. 

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Creating value is more important than capturing value: “Directors should promote an entrepreneurial capitalism corporation model that drives value while serving others. It is not a weaker model but seeks to serve in several capacities that satisfy current regulatory bodies without decreasing shareholder value. Entrepreneurial capitalism includes modern shareholder value definitions that satisfy most activist shareholders. Capturing profit for profit’s sake does not benefit the board or shareholders in the long term as it can attract activist investors to the detriment of the board composition. The world’s most successful companies have integrated programs and ways to create value instead of solely capturing value.”

About the Author(s)

Scott Chase

Scott Chase manages the nomination and selection process for Directors to Watch.


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