Private Company Director‘s Directors to Watch 2024 highlights 24 significant and diverse directors who have contributed to and will continue to expand ongoing dialogue on board best practices and corporate governance excellence.
Irma Shrivastava
Health-Ade, Desi Fresh Foods, Sciens
Irma Shrivastava is founder of R2 Strategic Solutions, a strategy and marketing consultancy, and a former Fortune Global 500 chief marketing and communications officer.
Known for her customer-centric approach, sound judgment and strong critical-thinking skills, Shrivastava excels at leading the brand growth strategy for large, well-established brands and small, entrepreneurial consumer brands. She has brought a visionary approach to many brands to connect with unique consumer insights and to deliver optimal customer experience to drive sales.
Shrivastava currently serves on the for-profit company board for Health-Ade, a gut-health focused beverage, and Desi Fresh Foods, a core food and beverage player from the ethnic Indian channel. In addition, she has recently joined The Carlyle Group-backed company, Sciens, as a director.
Who do you serve? “Board directors should not forget the customer of the company that they serve. It is important to remember the ‘who’ that underlies a business. Who does your product, technology or service benefit? What do they need? How is this evolving? Directors can more effectively advise a company when keeping this consumer mindset. Along this same vein, a good board member is putting themselves in the shoes of the customer as well as reading and assessing the broader landscape in order to share perspective and ensure company leadership is seeing ahead to seize opportunities in ever-changing markets.”