Mark Penn’s Private Equity Group to Buy PR Firm SKDK
Mark Penn’s private investment firm, Stagwell Group, is set to purchase SKDKnickerbocker, according to an article published on Politico.com.
The purchase price was not disclosed, but Stagwell has raised $250 million and may invest as much as $750 million, according to the article.
Bob Squier started the firm in 1968. It will continue to operate independently with the same managers.