Paula Zirinsky
Paula Zirinsky is founder of Zirinsky Strategy LLC. She can be reached at [email protected].
Stress, Burnout and the Responsibility of the Board
Monitoring working conditions to make sure they do not jeopardize employee health and well-being is part of a director’s duty of care.
Alignment Is Key to Balancing Personal Brands with the Corporate Brand
Companies that treat employees well and reward them for their success do not need to be afraid of letting individuals be themselves.
Developing In-House Thought Leaders
By embracing internal thought leadership initiatives, the board is positioning the company for long-term success.
The Benefits of Thought Leadership on the Board
Thought leaders provide informed perspectives and generate new ideas and approaches.
Marketing and the Board
Boards should guide their companies toward a thorough audit of their marketing capabilities and take up training to improve their own acumen.